BRAND:
Tellius
Tellius is a generative and insights AI company that focuses on providing self-service oriented AI to help business gain insights through simple language and speed.
Project Duration:
July 2023 | 6 weeks
PROJECT ROLE:
Creative Director
Project Manager
PROJECT DETAILS:
DISCOVERY & RESEARCH
GRAPHIC DESIGN
ACCOUNT-BASED MARKETING
E-BOOK DESIGN
PITCH DECK DESIGN
Challenge:
Strategize and design a variety of collateral to be used for marketing campaigns
Slowly reconstruct the branding of Tellius to lead toward a modern version
Redesign a variety of digital assets to meet the new branding being implemented
Outcome:
A clear transition into a new visual branding output
Updated whitepapers with new information and visual designs
New direction for brand marketing initatives
strategy & approach:
How can tellius help the world?
Often times companies loathe the idea of having to sift through a lot of data dating from years back in time. Having to do a tedious tasks leads to burn out and missed details and insights. Tellius has crafted an AI product that allows business to consolidate all of the data from a variety of sources and through simple language, one can ask their AI Copilot for insights, ideal actions, and automate workflows. This was a complex message to get across visually, but we started with revamping the Tellius visual outlook to help guide the eyes of viewers to the correct and vital information to achieve this connection.
An insightful read
Since Tellius’ audience was able to engage through the downloadables and e-books, that was the first thing we started to touch on when revamping their branding and marketing. Having a new look to their content would increase the reception of the actual content to Tellius’ audience. Starting from E-books to whitepapers, we aimed to develop a clear content hierarchy to help readers understand what could be a complex concept through digestible bites..
what was the outcome?
Although an ongoing process, we started to achieve a breakthrough into a new perception to Tellius. Through slow integrations of the new branding, we were able to first revive all content and launch it to the same audience who once overlooked the valuable downloadables.
