brand:
with love, Sharon
Wedding Coordination business
Project Duration:
AUGUST 2022 | 3 WEEKS
Project role:
GRAPHIC DESIGNER
Project DETAILS:
DISCOVERY & RESEARCH
COLLATERAL DESIGN
CHALLENGE:
Do a discovery session with the brand owner to help clarify the direction of what type of coordination business she would like to expertise in and her target audience. This lead to a need for business cards and was hired to design minimalistic cards that fit the brand visuals.
outcome:
The brand gained clarity for the next steps for her marketing endeavors as well what areas of your brand that she should place her focus in as opposed to branding. Designed minimalist business cards to use when she attends conventions and meetings.
dRAFT 1
After doing a short discovery session to understand the brand identity that the brand owner was envisioning, I implemented some of the discussed elements in the first drafts of her business cards. She did not have an established brand design system, so I needed to select elements that would be cohesive with her current brand visuals.
dRAFT 2
With feedback from the first revision phase, I was able to hone in on the elements and color palette she was looking forward to. Adjustments were made to the typeface, color selection, and implementation of icons.
dRAFT 3
This was the final revision phase in which I would adjust minor details based on the brand owners feedback. During this phase, a color decision was made and a change of alignment, formatting, and information.
Final selection
The decision was made to continue with the powder pink color while keeping the vertical business card orientation. Further, to keep the elegance in the brand, the decision was made to use less bold lines and continue with thin and script typeface strokes.